Fabric Skateboards has been one of the UK’s top hardware companies for some time now and after having a revamp earlier this year we can only say that the new range is better than ever.
With a huge re-stock now available here at Rockcity, we thought it best to catch up with team rider and new art director Jason Lewer to get abit of behind the scenes info.
MK: The new range of hardgoods just dropped and they are definitely alot more refined and cohesive to a theme than previous ranges, What made you step up to the plate and take over the art direction of the brand and what direction do you see the artwork taking in the future?
JL: Well first of all thank you, this is the first range I’ve done for Fabric and I believe it’s gone down pretty well. I worked as a designer for years but I always tried to keep it separate. An opportunity came up for Fabric and I decided to put myself forward. Being so personally invested in the brand puts me in a good position to lead its art direction, I really care about it and want it to succeed.
Although caring so much does have its drawbacks, Theres so many board brands out there at the moment and we all have the same influences. A few times I’ve had to cease working on designs that I’ve put hours of work into because another brand will release something along the same path. Its hard to stay creative when you’re also trying to second guess public opinion in the corner of your mind.
As for the future, I’m just finishing off the next range now, including some clothing. The range is pretty clean and I’m really happy with it so far. I’m looking forward to setting one up already.
MK: As i’m aware the Travel Series was done by guest artist Jamie Jones, What made you want to get Jamie on board and how was it working with an artist with such a distinct illustrative style?
JL: Well I’ve been following Jamie’s work for some time. We went to the same Uni back in Bristol and we used to skate together there. When I was piecing together the first drop I knew I wanted an illustrative series in there—for a while myself and one of Fabric’s owners David had been talking about these old travel agent posters and thought that the style would look great on a board. I instantly got in touch with Jamie and got him working on the series. We spoke about the cities and there general features of the boards but otherwise I let him just get on with it. I didn’t want to direct him too much, as after all it was his work that we wanted, not mine. He kept me updated as he progressed with the designs to make sure we were on the same track but the whole process was very painless and easy. Thank you Jamie! Check his work out at www.whoisjamiejones.com
MK: Obviously there has been a few team changes recently, Are there any plans to expand the team or is everybody happy with the current roster?
JL: Yeah there has been a little change, we said goodbye to Paul, he’s gone to follow his own path—we were both on Fabric’s original line up so it was a pretty big deal. There’s no immediate plans to put anyone else on at the moment, but that hasn’t stopped us looking. For now we’re keeping busy and keeping the momentum from our Promo going.
MK: With that in mind, is there a plan for a full length video in the works right now?
JL: Yeah there is. We did our promo and thought it was time to do a full length video. Its pretty exciting but also a little nerve racking. James has just recovered from a break and I just fractured my leg on my first filming trip for it after finishing up a Thunder clip. In fact I think the whole team is recovering from some sort of injury. I suppose it’s better to do it now than closer to the deadline.
I’m looking forward to travelling the UK filming for it, as well as a few trips abroad. Thats the best bit for sure, visiting tons of new spots with the whole crew and seeing how everyone skates differently, it’s a good excuse to get everyone together and hang out.
MK: What has Fabric got planned for the rest of 2015 and can we expect to see any of the riders turn pro?
JL: Well first of all the next line of product should be going into production soon, so that’ll be hitting shelves. A lot of the riders are working on interviews and video parts across several different platforms also. As for a new pro… I haven’t designed any new pro boards yet so lets put it that way, but traditionally that sort of thing happens after the video comes out right? So don’t expect anything soon.
Nowadays with dozens of clips surfacing everyday it’s too easy to let some amazing skateboarding slip past you, so here is a little round up of some clips which really caught my eye in the last week.
Sidewalk have been posting these “Skate Crates” for some time now and it would be silly to let this one pass by.
Unseen Scott Palmer footage you say? Yes, theres some unseen bangers from the Lost and Found era just waiting for you. Not only that but add Ben Grove, Olly Todd, Nick Jensen, Danny Brady, Mark Baines and more to the list and you’ve got quite the line up. Check it….
Unless you’re living under a rock, you will by now be aware that Vans first video Propeller has premiered and hit iTunes already and it is INSANE. Gilbert Crockett was not just content with his 2 song part and saw fit to release a few raw files for us.
That back smith….
Mysterious man of wave Mike Arnold has been a busy lad and inbetween Skateboard Cafe premieres and drinking Carlsberg he edited the recent BFFS Bob Burnquist edit to make it much more entertaining.
Chris “Mango” Milic came through with a solid yet hilarious part in Jesse Alba’s new video “Life is Goodie”.
Check out some of the Welcome decks that mango rides in our online store by clicking HERE
Here at Rockcity we are huge fans of Passport, The aussie brand has been around a few years and have really developed a presence here in the UK.
We’ve just got a massive delivery of decks in so what better time to have an insight into the brand than now.
Essential member of the infamous Beer Money crew and all round top Aussie lad Callum Paul has just had his fourth Pro Model deck released and along side that we also grabbed a couple of his classic Bubbler Boy model.
To coincide with the release we had a brief chat with Callum about the brands plans for this year and what the Tawny model is all about.
RC: What are you up to right now Callum?
CP: I can’t skate at the moment, I’m undergoing knee reconstruction and the doctor reckons it’s going to be about 6 months.
RC: Any plans for the Passport crew to head to England?
CP: Not that I’m aware of at the moment, We’re keeping it Australian at the moment but I know Trent has been wanting to come back for a while.
RC: Can you give us an insight into your latest pro model?
CP: My friend Mooney is really good at wood carving and after flipping through a photo book I saw this picture of a Tawny Frogmouth, They try to look like wood as camoflage so I thought a carving would be great. I’m really happy with the outcome.
RC: Cheers Callum
Alongside the Callum Paul pro models we also took a delivery of the Serious Heat series.
The pleasure series.
The Mixed Messages Series.
Passport are not only nailing it the product department but they are also masters of making skate edits that genuinely represent the vibe of the company.
Here is their edit of a trip to New Zealand back in 2014.
Dean Palmer gets off at redfearn station.
Callum Paul’s pro part.
And it wouldn’t be right to end this article without sharing Passports latest pick up Nik Stipanovic, He dropped this banging edit just a couple of days back.
Born out of the ashes of a crumbling Alien Workshop, previous AWS team manager Chad Bowers decided it was time to bring back some fire into Ohio Skateboarding, with that Mother Collective was born.
Hoping to keep skateboarding in the hands of skateboarders, Mother is starting slowly and doing it their own way.
With a hard hitting time of what is no doubt, 3 of the most influential skaters of this generation, Mother Collective has already proved they have what it takes to be a huge hit globally.
With a rumored 2 song, second to last part in the upcoming Vans video “Propeller” Gilbert is no doubt in his prime right now, oozing with style and pop the Richmond local is no doubt going to do huge things for Mother.
Starting as youngster on Element, Mr Bledsoe has come on leaps and bounds in the last 5 years, after having a stand out part in Mindfield and having numerous video parts and noteably appearing in lots of web edits including a jaw dropping back tail bigflip in THAT fourstar edit. Tyler keeps going from strength to strength and we are excited about what Tyler can bring to the table.
Jake Johnson needs no introduction, if you aren’t familiar with the wallride wizard by now, the chances are you live under a rock. The man has almost single handedly pushed the wall based boundaries over the last few years and is inspiring a generation of his own. Check out this wallride.
They have started things simple with a solid range of decks utilising some really cool stained wood grain.